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Communication Channels ~ India

Major strategies – Influencer marketing
1. Instagram campaign

Using the Internet, companies face possibilities for more interactive communication with consumers and higher involvement of consumers in various activities related to company (Gatautis,Vitkauskaite 2014). Urban Outfitters appeals to a young, social media orientated audience, Instagram is an engaging platform to communicate with its target audience. In the lead up to the opening of the urban Outfitters Australia store(s) key Instagram influencers will be chosen in each city to promote the opening. Influencers will be chosen according to their following, creative content, ability to work with brands and high rates of engagement.
For example, two key influences that could be used are:
(Sydney) 80K followers – similar style to Urban outfitters (Vintage, festival)
(Melbourne) 1.2 Million Followers – works with many popular brands, has a large following in Melbourne and porduces high quality posts.
2. Snapchat Campaign
Snapchat is emerging as an innovative platform to advertise to potential consumers. Influencers have recently been ‘taking over,’ the snapchats of brands as well as advertising brands through their own snapchat platform. The snapchat components of the campaign will go hand in hand with the Instagram component. Influencers will be chosen to advertise the opening of urban outfitters via snapchat, being able to visit the store before opening and communicate to consumers. Snapchat is an innovate platform that lets users interact with brands, it also appeals the target audience of Urban Outfitters.
(617k followers) Extremely popular on snapchat, encompasses Urban outfitters style and target audience.
Snapchat @sahara ray. Huge Instagram and Snapchat following, with 1.6 million followers on Instagram. Australian model & Influencer.




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